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Located in Albany, the Times Union Center is upstate New York's premier sports and entertainment facility. Home to the Siena Saints Division I men's basketball team and Albany Devils AHL hockey team, the Times Union Center hosts a variety of events ranging from concerts to family shows to sporting events.
With 17,500 seats, the arena has had the privilege of hosting concerts such as the Rolling Stones, Cher, U2, The Eagles, Fleetwood Mac, Justin Bieber and more! We pride ourselves on having something for everyone. From kids to the sports fans, the Times Union Center welcomes approximately 600,000 patrons annually to events like Disney On Ice, Monster Trucks, Arenacross, The Home Show, The Auto Show and Ringling Brothers Barnum and Bailey Circus.
Averaging nearly 150 events a year, the arena has had the pleasure of hosting some of the most historical events in NCAA history and we look forward to continuing our partnership with the NCAA.
In 2001, the NCAA Division I men's ice hockey Frozen Four sold out the arena and Boston College was crowned NCAA champion for the first time in the school's history. In 2002, Cael Sanderson completed his NCAA career undefeated by winning his weight class at the NCAA Division I Wrestling Championships in Albany, and in 2003, Syracuse University won the NCAA Division I men's basketball East Regionals in front of a sold-out crowd at the Times Union Center.
Times Union Center has been honored to be named in the Top 10 Venues in the world five times. We have won four Prime Site Awards and been named SMG Building of the Year 3 times. I firmly believe that you should make the Times Union Center part of your marketing / advertising budget. It simply makes good sense! Aside from the conventional mediums you may be using, the Times Union Center opens up a new world of opportunities for your company. REMEMBER, THERE IS ONLY ONE TIMES UNION CENTER, AND YOUR COMPANY SHOULD BE PART OF IT!
Annually, The Times Union Center hosts a variety of sports, entertainment and family events that are available for sponsorship and promotional partnership. Event sponsorship entitles the corporate sponsor unique promotional access to activate consumers who will see, hear and interact with their message and product. Starting with the advance advertising campaign, and continuing until well after the event, the corporate sponsor will have multiple opportunities to reach the audience with repeated promotional exposure. Sponsorships are also ideal for corporate entertaining. Premium seating combined with hospitality areas for pre-event or intermission enjoyment is an effective way to entertain executives, clients and prospects. The Times Union Center staff is also prepared to respond to your special requests.
Examples of events that can be sponsored are: Monster Trucks, Arenacross, Siena College Basketball and Section 2 Class AA Boys High School Basketball. Sponsorship of these and other events also includes amenities such as video scoreboard messaging, promotional opportunities, corporate suite usage, hospitality benefits, ticket access and more.
Thank you for considering the Times Union Center advertising and sponsorship opportunities. We look forward to building a relationship with you through one of the aforementioned opportunities. Your company will also have access to tickets before they go on sale to the public and priority seats at all Times Union Center events. If you need any additional information, please feel free to contact me at your convenience.
Gary Holle ~ (518) 487-2010